FAQS
FAQ #2: How many additional sales are needed to recover the cost of a single eCommerce return?
Answer: The math is relentless: a single return doesn’t just cancel one sale; it often wipes out the profit of multiple future orders. If your return costs exceed your unit margins, you aren’t just losing a customer—you are working for free to cover logistics and wasted inventory.
It is like baking 100 pizzas only to find that 20 are undeliverable; those 20 ruins the profitability of the entire batch. True growth doesn’t come from increasing your Ad Spend, but from sealing the cracks where your current profit is leaking.