FAQ #3: Is scaling my Ad Spend the fastest way to increase my eCommerce net profit?

Answer: Not necessarily. If your return rate is high, increasing your traffic is like pouring more water into a bucket full of holes—you are simply scaling your losses. Many founders focus on “top-line” revenue while their “bottom-line” is being eroded by operational friction. True scalability starts by optimizing your current conversion-to-delivery flow. By reducing returns by just 5%, you can often generate more net cash than by doubling your marketing budget, without the extra risk.

>> If you want to know more, you can read the following article.